Species: Venalicium Gnaritas.

Behavior: 35% life beyond work, 30% sleep, 25% marketing and advertising, 3% random, spontaneous thoughts - mostly related to "has anyone tried this yet?", 2% social media, 2% entrepreneurship, 2% mobile, 1% technology.

Habitat: NYC. Frequent migration to Europe. Spotted in Asia, Africa.

Diet: Omnivore. Foodie inclinations. Fond of oozing cheeses, full-bodied reds.

Culture: Drawn to b/w photography, useless trivia. Wanders about NYC.